Google Analytics

    Google Analytics is a very useful tool to track web site performance. The reports and visitor tracking provided by the Google Analytics platform is indispensible in both search engine optimization and pay-per-click advertising campaigns. A user of Google Analytics has access to geographic locations of visitors, entry points, navigation paths, search engine traffic, content views, and much more. It takes many many hours to discover the suite of useful reports that, is used effectively, can significantly advance the efficacy of web applications and marketing campaigns.